SEO, Search Engine Optimization, a word you must get yourself familiar with when you want to start your online affiliate business. In online marketing, SEO is a very important technique so as to increase the traffic of your website and thus get more sales in return. These techniques, Google and Yahoo! would like to hide from you as otherwise you will not pay them for any advertisement any longer. These tips on the other hand will help you to have your website get on top of the list in search engines! I.e. To have your cost of advertising reduced to zero! Therefore, the more you can master the SEO, the greater profit you can get.
Here I am going to introduce you 9 easy tips on SEO.
Tips #1- SEO your Keywords
This is the most common and most understood step, the theory is similar to the one I stated in the article Keys to start Bum Marketing. Keywords are the keys for search engines like Google and Yahoo! to look for relevancy between a search word and a website. When a user type “SEO” in a search engine, the site with the most “SEO” keywords will be ranked first. However, you must bear in mind that if you put “SEO” in irrelevant place of a website, you will be classified as cheater and may affect the reputation of your site.
Tips #2 – SEO the wordings in your website!
You may find that when you search for, e.g. “SEO”, the results shown will have “SEO” highlighed in Bold and words with similar meaning, e.g. “Search Engine Optimization” will also appear and highlighted in Bold! So other than the exact keywords you should use frequently in the content, you can use words with the same or similar meaning.
Tips #3 – SEO your DOMAIN NAME!
Domain name is the address of your website, it is unique and if it is taken by someone else, you cannot use it anymore. It is thus reasonably become a criteria for search engine to search for. You may wonder that most of the single words domain names are registered, e.g. umbrella.com, but umbrella.com.cn; umbrella.com.tw; umbrella.com.fi, etc etc. will also be classified as “umbrella” keywords related. So, if you have a name that is representative enough to the products or services you want to provide, register it ASAP! SEO your DOMAIN NAME!
Tips #4 – SEO your domain name with the preference of the Search Engines!
You may heard that search engines have special preferences, it is true! Google.com comparing with Google.com.cn or Google.com.jp, they all have different preferences. Let’s say Google.com.hk, it is a google especially for people from Hong Kong, so if your target customers are from the States, don’t register your domain with a service provider from Hong Kong or China, register it with a service provider from the states, e.g. GoDaddy
Tips #5 – SEO your images included in your website!
You may be surprised, search engines actually do search for the relevance of the image names you’ve given to the pictures included in your website. Remember Google has a function for you to search only pictures? That’s how they do it, so put the link of your pictures with the name of keywords! For example: http://www.seo.com/seo.html
Tips #6 – SEO your HTML code!
There are many new ways to write your website, FrontPage; DreamWeaver; Java, etc. However, HTML is the most commonly used programming language to be used by search engines.
A. Title – Title appear on the browser of your site “<title>”
Title is different from the Heading of the page, take a look at the top left hand corner of the browser of this page, it says “Work Less, Play Hard”, which is the title of this page. You can also make use of this space to include your keywords and thus increase findability and traffic. Usually title is embraced by the title html code
e.g. <title>Secret Tips of SEO</title>
B. Headings – The code started with “<h>”
The theory is similar to writing a passage, your heading must be related to the content. That’s how the search engine follow this logic. So try this out:
e.g. <h>Keywords</h>
C. Paragraph – The started with “<p>”
This function is to wrap up the text in the website, search engines will use this to find relevancy. So, put something relevant in your text wrapped by “<p>”.
e.g. <p>SEO is important to Internet Marketer</p>
D. Image Alt – Related to Tips #5
As mentioned before, pictures in your website will also be searched, so you can put the link of a pic with the name related to the keywords. By using html code, you can do something more. Use <IMG alt=”???”>.
e.g. <IMG src=”x.jpg” alt=”SEO”>
Tips #7 – SEO and update your website!
We all know that information 8 years ago may not be as useful as information now, at this moment, at this second. Search engines also look for hints on how often a website is being update and determine how relevant that site content. Then how can search engines know how update a website is? The answer: the HTTP Header! This information is created by the server when you update your site, so search engines will check with HTTP Header and see if your information is updated.

Tips #8 – SEO your peer websites! (Part I)
The Internet is full of links, you can link your site to others, or others can link your web with theirs. If most of your peer websites are with bad reputation, your site will also be classified as a bad websites! Even if they are not classified as “bad”, with irrelevant connection will also confuse the search engine assessing your relevance with the keywords. So if you want someone to have link with your websites, let them know how you would like to relate with different keywords, you can consider using tags.
Tips #9 – SEO your peer websites! (Part II)
This part is about how you link your websites with others. The most popular way to do this is to link your website with others with the same keywords, e.g. some websites that is specifically designed to compare different companies selling similar products. Then comes the question of how do you know if a website you want to link with is a good “friend” with high traffic? Try the Google PageRank and find out!
See, search engines are clever machines and they do follow a logic, so stick with the logic. It is just
like any types of games, it has all types of rules, if you comply with the rules of the game, then you’ll get to the top of the list in search results. This will for sure reduce the cost of your adverstising your site and generate traffic and income! If you think the above SEO method is inadiquate, check this out for further information.